limitless potential

Unlocking human performance

We act as an innovative performance system to inspire and equip you to unlock your physical and inner potential so you can pursue your passion, at your best.

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perform

Athlete training and game day moments

We are always working towards innovative solutions and unlocking knowledge to help you perform at your best when it matters most

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Adapt

Recovery & 24 hour Routine

We believe that what you do in the 24 hours post training is the difference between good and great. Our approach to recovery believes that tomorrow, starts today.

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evolve

Athlete health & long-term focus

Our goal is to keep you doing what you love, for as long as possible - we are dedicated to product innovation and educational content so you can continue to achieve your limitless potential.

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Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

MIKE WOODS
EF PRO CYCLING

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Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

JRUE HOLIDAY
NBA ALL STAR

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Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

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test
the
limits

test
the
limits

Press: Amp Human and Momentous Merger

Press: Amp Human and Momentous Merger

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Geraint Thomas: Road to the Tour

Geraint Thomas: Road to the Tour

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Press: Ndamukong Suh Joins Amp Human

Press: Ndamukong Suh Joins Amp Human

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of
your own
impossible

of
your own
impossible

A Human
Performance
company

The Los Angeles Rams

Learn how the The LA Rams use PR Lotion for winning performances

Geraint Thomas

Lea Davison

USA Olympian & pro cyclist for Team Twenty20

Joe Gray

The GOAT of mountain running

Cam Wurf

Pro Cyclist for Team Ineos & Professional Triathlete
Unlock your personal best

TOMORROW STARTS TODAY

Unlock your personal best